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HAWE | Apr 2024 - Dec 2024

Enabling E-commerce with a tool showcasing our brand-new products.

Impact

90%

Positive user feedback

~ €930k

worth of products introduced to the market

Role

Research

Strategy

Design

Development

Constraints

Limited time

Tech stack limitations

Strategy changes

Limited budget

Design team of one

Team

1x Product Designer

1x Product Visionary

1x Innovation Manager

4x Developers

Product selection page on PC

Project Summary

HAWE Hydraulik delivers precision-engineered hydraulic solutions, providing innovative and reliable systems for industries worldwide. They needed to attract more customers with a compelling new tool. I helped them do just that, designing a tool that supports new manufacturing service they were launching.

Product Context

Internal & Customer-facing SaaS
E-Commerce Enablement
Manufacturing / Hydraulics
MVP
B2B

Focus Areas

End-To-End Design
Prototyping
User Testing
Workshop Facilitation
Design Systems
Feature definition page on tabletQuote summary page on tablet

- up next

HAWE - Redesigning Selection Tool for improved recommendation process