Sara Rossow
see projects

Unifying HAWE's digital experience and crafting a design system

[ timeline ]

Nov 2023 - Nov 2024

1 year

[ roles ]

Research

Strategy

Design

Development

[ team ]

1x Product Designer

2x UX Consultants

1x Developer

1x Head of CX

[ impact ]

~50% Cut in idea-to-product time. The tool became crucial to cross-team collaboration

+ Defined processes for design system's governance and maintenance

[ constraints ]

Limited design resources

Evolving corporate identity

Legacy code and existing components

Tech stack limitations

Slow adoption and gradual rollout

[ summary ]

As a result of our ongoing efforts to increase UX maturity in the company, I led the Design Systems initiative for HAWE. Equipped in a design manual defining our corporate identity, and atomic design ideology, I carefully planned out the core and component libraries which constituted the building blocks of the design system.

Collage of components
Elements of the design systemWireframe of the future customer portal vision.

[ up next ]

Swingin' Fireballs - Jazzing up branding for a Big Band website

This site uses minimal anonymized analytics to improve your experience. See privacy policy.