Elevating HAWE's UX maturity and fostering a user-centric culture
[ timeline ]
Nov 2023 - Apr 2025
1.5 years
[ roles ]
Research
Strategy
[ team ]
2x Product Designer
2x UX Consultants
4x Developers
2x Product Managers
[ impact ]
+ Implemented active user research and user-centric design processes
+ Initiated a culture shift to a more collaborative approach
+ Developed a design system and revamped the UI, ensuring consistency and efficiency
[ constraints ]
Low UX maturity
Teams working in silos
Limited budget
Slow adoption
[ summary ]
I worked closely with the Head of CX and the Head of Digitalization on a complete redesign of HAWE’s customer platform. At first, created as a hub for our tools and product catalogue it took a life of its own with each new addition. I encouraged collaboration and turned the focus from products to users. This initiated a cultural shift at HAWE. By aligning our strategy with business goals and client needs, I cultivated UX into HAWE’s culture and made it a core part of our decision-making.
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